AUP’s Aeris And Oceanic Brands To Merge

Two of American Underwater Products’ recreational dive companies, AERIS and Oceanic, will merge under the Oceanic brand as of September 1, 2014, it was announced today.

“Each of these companies currently offer similar product lines to the diving industry worldwide,” according to an AUP statement:

“The merger will allow American Underwater Products to focus its resources and major synergies, enabling Oceanic to grow its business and product offerings in its traditional markets, with continued growth in new market sectors and new export markets.

AUP realizes that AERIS has made significant technology and product contributions to the diving industry for the last sixteen years. Merging these technologies and products with those of Oceanic, the industry veteran, will certainly heighten the Oceanic product offering to its expanding worldwide customer base.”

Mike Hollis, CEO of American Underwater Products, said:

“The merger would provide a very positive experience for the combined customer base of the two companies. It will deliver a broader product offering and greater levels of service and support to the worldwide diving industry.”

Beginning September 1st, Oceanic will accept AERIS customer service responsibilities and warranties.