DEMA 2003 Coverage – Introduction

The DEMA Show – over 800 exhibitors and 14,000 attendees from all walks of diving life come together for 4 days every year. Last year was Las Vegas, this year Miami welcomes the exhibitors and attendees. is taking a team out to the show and will be providing on floor coverage of the latest events happening at the show, from new product launches, to interviews with big names in the diving industry. We’ll also be attending the Award Ceremony and will be providing behind the scenes reports most evenings.

If you’re attending the show you can also come and visit us at stand #902 in Hall D.

We’ve confirmed with several major names in the FreeDiving World that they will be on our stand at various times during the show. Here are the ones that have confirmed so far:

  • Martin Stepanek – World Champion FreeDiver
  • Tanya Streeter – World Champion FreeDiver
  • USAA – United States Apnea Association

We’ll have more people joining us over the coming few weeks including members of the Scuba and Tech World!

Of course the Staff, including several members of the Editorial Team will be on hand to meet, and there is likely to be several after show meetings for readers and members who would like a social gathering.

What about the show itself? Well, the first Diving Equipment & Marketing Association (DEMA) trade show convened in Miami, Florida in 1977. The show established itself as a neutral ground where individuals representing various areas of the dive industry could meet to share ideas and discuss the current issues surrounding recreational diving.

The trade show was so successful that an organisation was created. This is now the modern DEMA who helps support the dive industry and boast several thousand members (including this every publication).

Find out more about the show and register to attend at

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Stephan Whelan
Stephan is the Founder of His passion for the underwater world started at 8 years-old with a try-dive in a hotel pool on holiday that soon formulated into a passion he pursued in all his spare time. In 1996 his passion for the underwater world led him to setup When he gets time he enjoys both Freediving and Scuba Diving when not traveling for work or enjoying time with his family in London.

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