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DEMA Show 2004 Stampedes Into Houston, Texas

Largest show of its kind will take place in Houston October 13-16, 2004.

As the host city for some of the biggest events in recent history including Superbowl XXXVIII, and the home of the 2004 Major League Baseball (MLB) All-Star Game, it seems fitting that the thriving city of Houston, TX would also host the largest trade event in the world for companies doing business in the scuba diving, action water sports and adventure travel industries ? DEMA Show 2004. Taking place October 13-16, 2004 at the George R. Brown Convention Center in Houston, Texas, DEMA (The Diving Equipment & Marketing Association) Show 2004 will offer the most comprehensive international marketplace for the scuba diving industry featuring hundreds of exhibitors showcasing products, services and destinations, more than 40 seminars and sessions, the New Product Showcase, Center Stage at DEMA Show featuring the DEMA Fashion Show and the newly created Adventure Travel Symposium. With the 175,000-square-foot Show floor already 90% sold, this year, 14,000 industry professionals are expected to gather in Houston to take part in this exciting event and enjoy all that the city has to offer.

A city rich in history and culture, Houston is a great place to spend a few days before or after the DEMA Show and to explore after show hours. Teeming with attractions including the Downtown Aquarium, NASA’s Johnson Space Center, Houston Zoo, Houston Texans NFL football, amusement parks including Six Flags AstroWorld, Traders Village, the country?s largest outdoor market plus parks, gardens, museums, first class shopping and an assortment of restaurants DEMA Show participants will have a wide array of choices for how to spend their "off time." "This is the first time since the complete re-vitalization of downtown that the DEMA Show has come back to Houston," said Tom Ingram, Executive Director of DEMA. "We selected Houston as the host city for our show for several reasons including its outstanding conference facilities and attractions as well as its accessibility. Additionally Houston is the home of NASA. As dive professionals, we felt an immediate affinity toward this city. NASA trains its astronauts using diving as a tool and is also heavily involved with aquanaut training. Like NASA, diving professionals are also involved with exploration, science, and discovery."

For more information on the Show including downloadable Exhibit Space and Pavilion Space Contracts, an Exhibitor Prospectus and the Show floor plan visit the official DEMA Show 2004 website at www.demashow.com.

In the coming weeks online Show and housing registrations will be made available on the website. Check back frequently for the most up-to-date information on DEMA Show 2004.

Continuing to be the largest trade event in the world for companies doing business in the scuba diving, action water sports and adventure/dive travel industries, DEMA Show 2004 will take place October 13-16, 2004 at the George R. Brown Convention Center in Houston, Texas.

More than 700 exhibitors from around the world and 14,000 dive and travel industry professionals are expected to gather at this year’s Show which will offer the most extensive educational program in the industry.

Open to qualified industry professionals only, DEMA Show 2004 is a trade event produced by the Diving Equipment & Marketing Association (DEMA), and managed on its behalf by National Trade Productions, Inc. DEMA is an international organization dedicated to the promotion and growth of the recreational scuba diving and snorkeling industry. With more than 1,200 members, this non-profit, global organization promotes scuba diving through many initiatives including consumer awareness programs, media campaigns and sponsorship of the DEMA Show. For more information on DEMA call 858-616-6408 or visit www.dema.org. For more information about DEMA Show 2004 visit www.demashow.com. Companies that would like to exhibit at the Show or find out about sponsorship opportunities can call Christine von Steiger at 1-800-687-7469 x 207 (US only), 703-683-8500 x 207, or email DEMAsales@ntpshow.com.

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