DEMA Show 2012: New Software For Fixing Underwater Pictures Introduced At DEMA 2012

Vivid-Pix, a new software program for correcting underwater pictures, was unveiled this week at DEMA 2012 in Las Vegas.

“We’ve taken a look at the picture-taking marketplace, and we broke the shooter down into three groups: pro, prosumer and amateur,” Vivid-Pix Principal Rick Voight told “Pros generally get the right picture because they do the light balance, they have the right equipment, etc. Prosumers tend to get the majority of their pictures right because they have good gear, and they have very heavy functional software.

“But the 80-90 percent of consumers are using anything [from]  a thousand-dollar camera or a point-and-shoot with a housing, and there tends to be certain things that go wrong with their pictures,” he continued.

Consequently, the company developed a software algorithm for the most common things that tend to crop up when divers take underwater photos, like too much or too little light, or too much or too little blue or green, or a loss of contrast, Voight said.

“So we built our program . . . in order to be able to improve those pictures,” he added.

“What’s unique about it is that it’s not a heavy software, it’s a one-click picture fix,” according to Voight. “It’s a very intelligent, very robust software, that analyzes each individual image, then it’s able to provide the choice to the consumer.”

Vivid-Pix will roll out on Jan. 1, 2013. For more info, check out

Keep tuned for our extensive coverage (as well as previous years coverage) of DEMA 2012 during November 14-17, 2012 in our DEMA Show Coverage.

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