From the ashes of Dive Report magazine has risen a new trade magazine for the diving industry: DiveRetailer. As the industry’s only independent trade publication, DiveRetailer is committed to the business needs, concerns, and communications of every facet of the diving business.

Led by the same team that successfully ran Dive Report before it fell into the Skin Diver abyss, DiveRetailer is the "new and improved" version of diving’s business-to-business publication. With Daryl Carson and Tiffany Carey as editors and Kathy Knoll and Lance Fahrney leading the sales team, DiveRetailer will be published six times a year and reach the entire English-speaking dive marketplace.

DiveRetailer is being sent free of charge to all retailers, resorts, travel agents, manufacturers, service providers and media specializing in dive commerce. The first issue of DiveRetailer will hit the streets in January and will reach over 10,000 readers, influencing their daily decisions and operations.

DiveRetailer provides critical dive industry reporting and analysis of emerging issues, keeping current with the latest new product information, opinion and how-to business and management information. It’s the exclusive source for DEMA’s Leisure Trends Retail and Audit data analysis, the industry’s most important on-going research study. Each issue will chart sales in equipment and travel, as well as certification numbers — information diving businesses have never had.

For more info on DiveRetailer contact Daryl Carson at or Lance Fahrney at