Wednesday, July 17, 2024

New ‘ProTek’ Tactical/Dive Watch Brand Launched


Time Concepts recently unveiled a new “ProTek” brand of tactical dive watches designed by Barry Cohen, the former owner and founder of Luminox.

Three ProTek series are being launched: a Carbon Composite Case Dive series, a Steel Dive series and a Titanium field series, with straps in genuine rubber or specially treated waterproof leather. Four other series are in development as well for later release, according to the company.

The Carbon Composite Dive Series uses a carbon composite case with tight, 60-click unidirectional rotating bezel with stainless steel screw case back and screw crown, giving it a water resistance of 300 meters/984 feet. They feature 10-year batteries as well as self-powered Swiss tritium illumination, enabling them to glow continuously for 25 years.

According to Cohen:

“This is a very exciting launch for us as it brings us back to our roots making watches for some of our toughest heroes, using the same unsurpassed self-powered illumination I pioneered with my former brand, so I’m back in ‘my lane’ so to speak. Our brand name defines us with ‘Pro’ meaning made for professionals, and ‘Tek’ signifying our superior self-powered illumination technology. In a bit of a word pun, ProTek watches were conceived and created for those that “protect” us, and since they’re Rugged at Heart, they’re able to withstand the rigors of an active, demanding lifestyle. We are very proud to have been designated as an Official Watch of the U.S. Marine Corps which seems a great fit since they are among the most elite protectors.”

The Carbon Composite Dive Series has a suggested retail of US$525/~€528, with some models in other series slightly higher.

For more info, go to

John Liang
John Liang
John Liang is the News Editor at He first got the diving bug while in High School in Cairo, Egypt, where he earned his PADI Open Water Diver certification in the Red Sea off the Sinai Peninsula. Since then, John has dived in a volcanic lake in Guatemala, among white-tipped sharks off the Pacific Coast of Costa Rica, and other places including a pool in Las Vegas helping to break the world record for the largest underwater press conference.