Saturday, June 15, 2024

Ocean Conservation Trust Launches #ThinkOcean Challenge


The Ocean Conservation Trust (OCT) has launched its #ThinkOcean Challenge via a personality quiz to reveal how people understand and view the ocean.

By understanding how someone thinks and feels about the ocean, the OCT then offers optimistic actions that are specific to the different personality types, inspiring people to connect with the ocean and suggesting ways to protect it.

Personality categories include: “Head,” “Heart,” “Hands” or “New Starter.”

The OCT says the #Thinkocean Challenge is a fun way to help people understand how their personality type can lead to important pro-ocean behaviors. Each pro-ocean habit that is recommended can be carried out during day-to-day life and directly benefits the ocean.

OCT’s Head of Conservation Education and Communications Nicola Bridge says:

“Learning how someone interacts with and thinks about the Ocean is crucially important in understanding how that individual can get involved in Ocean conservation. The #ThinkOcean challenge targets young people’s strengths and encourages them to use their natural abilities for good.”

According to the four personality categories:


If results suggest someone uses their head to engage with the ocean, this means they naturally enjoy learning and discovering new things and can use this skill to recognize that the threats to the ocean will also impact themselves.

Suggested actions: Signing petitions or researching who to bank or buy with.


For those who think with their heart, these people love the ocean, visit it when they can and understand nature’s restorative benefits.

Suggested actions: Thinking about diet and reducing meat as well as re-wilding a green space.


If results show someone “thinks ocean” with their hands, this means they tend to enjoy ocean activities and use it as a creative space. This group visits the ocean to have fun and feels they have a responsibility to protect it.

Suggested actions: Volunteering or raising money for charity.

New Starter

If a person is new to ocean conservation, they are deemed a New Starter and the Ocean Conservation Trust will help them develop throughout their #thinkOcean journey.

Suggested actions: Visiting the ocean or reducing plastic packaging.

Bridge adds:

“If we want to protect our ocean, we need to start with people. So, we’re trying to find out how different people think and feel about the ocean through our #Thinkocean Challenge. By doing so we can engage with as many people as possible with ocean optimistic action to have a positive impact on the future of our ocean.”

Along with inspiring young people, the OCT will also be using the Challenge’s results to curate their pro-ocean behavior programs for the next decade.

To take part in the #ThinkOcean Challenge, go to

John Liang
John Liang
John Liang is the News Editor at He first got the diving bug while in High School in Cairo, Egypt, where he earned his PADI Open Water Diver certification in the Red Sea off the Sinai Peninsula. Since then, John has dived in a volcanic lake in Guatemala, among white-tipped sharks off the Pacific Coast of Costa Rica, and other places including a pool in Las Vegas helping to break the world record for the largest underwater press conference.