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HomeDEMA Show CoverageShark Attack Mitigation Systems Shows Off New Tech At DEMA Show 2016

Shark Attack Mitigation Systems Shows Off New Tech At DEMA Show 2016

One of the new exhibitors at DEMA Show 2016, Shark Attack Mitigation Systems LTD (SMS), took some time today to catch up with to give us the scoop on the amazing technology that they are presenting to the market.

Close to five years ago, the company embarked on an endeavor to collaborate with several world-renowned shark scientists from the University of Western Australia’s Ocean Institute and School of Animal Biology to better understand how we can use our knowledge of shark vision, neurology and behavior to reduce the likelihood of shark attacks. The informed and intentional design aims to hide the wearer in some environments while other options work to identify the diver as a non-prey item.

This Shark Attack Mitigation Technology, also referred to as SAMS Technology, is available in a few options which are customized to optimize protection at various depths in the water column. The option created for shallow water is known as the ‘SAMS Warning Pattern’ consisting of black and white disruptive patterning to break up the diver’s body shape in the view of a shark hunting for prey.

The second pattern that has been developed is known as the SAMS cryptic pattern, which helps to camouflage divers amongst the refracted light passing through the water column. This option is available in two varying shades to make the technology most efficient at differing depth ranges. This up-and-coming technology can be integrated in an array of marine materials and commercial water apparel across the industry.

Another newly developed product being introduced by the company is the Clever Buoy, a near-shore detection system which detects sharks in the area. The device is geared to provide real-time data to authorities monitoring the area of concern to ensure proper actions can be initiated. This system can increase beach safety and also help to protect sharks from invasive measures that could be detrimental to local populations.

The driving force behind the development of this science-based solution came from the peril in certain regions, such as Perth, Australia, where the company originated, that have been experiencing a relatively high incidence of fatal shark attacks. Though the overall rate of attacks remain low, the use of this technology could help mitigate the occurrence of curiosity bites on victim of mistaken identity and reduce the influx of predatory species into heavily populated regions of coastline.

For more information, check out the company’s website at

— By Natalie Blea DEMA Team DEMA Team
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