Scuba Schools International introduced its new digital dive training brand at this week’s DEMA Show 2014 in Las Vegas.

The company has created a brand-new, digitally based open water diver program, with diver retention a major focus area, according to SSI President Doug McNees.

“Everybody in the industry is trying to find ways to make it more convenient to the consumer,” McNees said at a press conference on the opening day of DEMA 2014.

The new, digital open water diver training program will feature videos, illustrations, animations and photos to stimulate the learning experience, SSI officials said.

The company plans to employ its new logo around the world over the next 12 months.