SSI have just launched their new “I Love Freediving” advertising campaign. The campaign is designed to inspire participation at all levels, from beginner to instructor trainer.
“At SSI We love Freediving! So its an easy task to find numerous incredible things to say about it, but we wanted to show the foundations of where people discover the sport, that bond that is formed when we learn from someone, when aspirations and goals become a reality there is a certain magic involved and it inspires all who experience it!” explained SSI Freediving Training Director Mike Wells. “When we look at the core elements of great teachers, there must be Passion and love for the Subject, an understanding and willingness to collaborate to work with someone and facilitate, It’s a wonderful thing and we simply believe these professionals deserve recognition of their amazing talents!”
The campaign is due to run for 2 Months and will feature around 50 SSI Freediving professionals! You can see each professional as they are featured on the SSI Freediving FaceBook page.
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