Ron Pavelka has recently announced the formation of his marketing services company, Sports Marketing Group. His offices will be in the wine country of Northern California. He plans on focusing in the recreational dive and snorkel markets as well as additional watersports and outdoor industries. Ron brings with him over 25 years of marketing, strategic development, brand and product development to his new services company. He recently was the General Manager for Sea & Sea USA. During his tenure at this well-known underwater photo company, he successfully restored profitability to the company along with increasing sales, redirecting it’s marketing efforts and significantly changing the look of the brand.
Prior to his work at Sea & Sea, Ron has worked as a consultant to Oceanic Products, DEMA, Rollerblade, The International Inline Skating Association and Reebok to mention a few. He has also worked for Dacor, Sherwood and Luxfer. Many of his product innovations, promotional ideas and ad campaign concepts are still seen in todays industry. Ron is a true innovator in the industry and will be very succesful with his new company. Ron can be reached at his home office at: [email protected] or by phone at 707.480.5424.