Fourth Element has announced a new “Plant for the Planet” initiative.
The new program will see Fourth Element team up with the leading platform of climate action Ecologi to plant a tree for every Fourth Element purchase. The initiative is aimed at promoting sustainability and environmental practices through mangrove restoration and tree planting.
Trees were chosen because they play a crucial role in the health of the planet. From generating oxygen, absorbing carbon and supporting a wide range of biodiversity, our planet would be nothing without trees.
Commenting on the new initiative Fourth Element CEO Paul Strike stated:
“We believe that it is our duty as a business to take action and make a positive impact on the planet. Through our partnership with Ecologi and our ‘Plant for the Planet’ initiative, we are taking steps to offset our carbon footprint and support reforestation and mangrove restoration projects, which are critical for the health of our oceans and the planet as a whole.”
You can find out more information here.