The PADI AWARE Foundation has announced its new “Adopt The Blue” program, which aims to protect 30% of the world’s oceans by 2030.
The program aims to achieve this by creating and increasing the size of Marine Protected Areas (MPA). The program is a partnership between PADI and its MPA founding partner Blancpain.
Aside from creating MPAs, the “Adopt the Blue” program aims to interconnect the various strands of conservation efforts, including marine debris, local community engagement, coral reef restoration and more.
Donations to “Adopt the Blue” will be matched by Blancpain 1-to-1 up to a total of US$100,000 (~€94,180).
According to PADI AWARE Foundation Director Danna Moore:
“Our goal is to create 10,000 Adopt The Blue sites by 2025, working with local communities and PADI operators to accelerate local conservation efforts where they are most needed, and to actively contribute towards protecting 30% of the ocean by 2030. Over the years, we have been consistently amazed by the passion and readiness of the diving community to take action where and when it’s needed. With the scale and support of our mission hubs, divers and ocean torchbearers will be able to help countries meet their ocean conservation commitments as well as driving forward the creation of coastal MPAs.
“This global collective effort of meaningful action at local levels will help us move the needle on the most urgent conservation issues facing our blue planet.”