Australian wine company The Hidden Sea has a mission to help remove plastic from the world’s oceans.
To that end, the company is pledging that with the purchase of one bottle of The Hidden Sea wine, they will remove the equivalent of 10 single-use plastic bottles from the ocean.
According to The Hidden Sea:
“The passion for our mission comes both from our personal experiences and vineyard provenance. The Limestone Coast where our vineyards lay was once covered by vast ocean and was home to a thriving marine ecosystem. Ancient mineralized relics, including an extraordinary 26 million-year-old whale fossil and an extensive museum of marine life, now lay buried beneath the alluvial soils of this World Heritage wine region some 100km inland from the current coastline……better known as Coonawarra and Wrattonbully.”
The company set a major goal on July 1st, 2020:
“By 2030 with the help from our consumers, market partners and retailers, we aim to remove 1 billion plastic bottles* from our world’s oceans.”
To track how the company is doing to uphold its promise, check out the Resea Project’s website.
For more info about the company itself, go to thehiddensea.com.