PADI has announced the acquisition of online diving holiday portal Diviac and has rebranded it to be PADI Travel in a move into the consumer Diving Travel market.
Diviac, originally an online logbook, launched their travel booking engine in 2015. The platform allows divers to research diving holidays and make bookings, choosing from thousands of liveaboards, dive centers, and resorts across the globe.
The Diviac team announced via a blog post:
“The PADI organization is committed to growing the scuba and freediving market, both by attracting new people to the sport and by motivating existing divers to dive more often. Travel has always been intrinsically linked to diving and is a fantastic medium to inspire divers. We are proud to now be PADI Travel and therefore contribute to the growth of the industry.”
Existing customers and bookings that were completed under the Diviac brand will be honored, and any new bookings will now be completed as PADI Travel.
Drew Richardson, PADI Worldwide President & CEO issued this statement:
“Travel is intrinsically linked to diving. For more than 30 years, it has been – and continues to be – an important part of the PADI organization as we seek to keep divers engaged and active. The new PADI Travel is the natural evolution as we expand the program globally and optimize it to provide a best-in-class digital experience for dive travel.”
The new site can be found at travel.padi.com.