Seen that horrific YouTube video of a plastic straw being pulled painfully from a turtle’s nose? Determined to actually do something about it?
Americans alone use millions of plastic straws every day, straws that can’t be recycled, don’t decompose and make the lives of sea critters miserable.
To combat this, there’s a new crowdfunding campaign going on right now for the FinalStraw, a collapsible, reusable straw that comes with a case that fits in your pocket and clips right to your keychain.
The case will come in four colors: “Suck-ulent Green,” “Shark-Butt Grey,” “Healthy Coral” and “Arctic-Melt Blue.” To clean the straw, just use the squeegee included in the case.
According to the FinalStraw team:
“FinalStraw’s mission is to reduce plastic straw use by giving people a convenient, collapsible, reusable alternative. In doing so, we hope to make the public more aware of the devastating effects of plastic pollution and use that awareness to pressure restaurants to stop serving straws.”
As of this writing, the FinalStraw campaign had more than 11,000 backers and US$532,279 (~435,000 Euros) pledged, well beyond the original $12,500 (~10,218 Euro) goal with more than 20 days to go.
For more info, check out the FinalStraw video below or go to the campaign’s Kickstarter page.