NAUI Worldwide is turning its “Sources” digital flip-book magazine into an online blog.
“Sources: The Journal of Underwater Education” gives NAUI members, affiliate businesses, and divers around the world with member-contributed information covering topics like NAUI leadership and dive training practices, the aquatic environment, diving education, dive career development, dive culture, business development, equipment innovation, and more.
The magazine’s overhaul comes from a detailed marketing plan designed to increase awareness and reach from a member-based audience to a public viewership accessible from all platforms (desktop, tablet, and smartphone) directly from NAUI’s website homepage at www.naui.org.
The intent of the transformation is to improve the reach and awareness of NAUI training and education to members and the general public. The changes will allow the organization to do several things:
* Reach readers in a timelier and more immediate manner;
* Designate articles and notices as “Members Only” or “Public”;
* Publish in whole and/or in parts;
* Have more easily recognizable special sections; and
* Broadcast shorter notices.
Prior issues of “Sources” (and its predecessor NAUI News) dating back to the 1970s are still accessible in the Member Resources area of NAUI CORE.