To boost its Pillars of Change philosophy, PADI has announced the PADI Loves marketplace. The PADI Loves offers dive gear, apparel, and accessories from select companies that have a strong commitment to sustainability and environmental awareness. According to PADI Chief Marketing Officer Kristin Valette-Wirth:
“Every day, with every purchase we make, we vote for the kind of world we want… We live in an era of ‘stuffocation’ – but at the same time, it’s increasingly more difficult to understand the true impact of our consumer decisions. We wanted to make it easier for divers to make smarter choices by offering safer, more sustainable alternatives for the things we’re already buying. We believe that one person does have the power to make a difference in our world and every action, no matter how small, can contribute to solutions. Together, with all of our individual actions, we create a movement of divers who stand for something.”
So far the PADI Loves Marketplace features brands including:
- National Geographic Books.
- Fourth Element OceanPositive.
- Gili Bags.
- Glacial Bottles.
You can visit the PADI Loves Marketplace here.