British dive watch company SDC Watches uses “upcycled” materials to reduce waste and protect the oceans.
The company combines luxury design with the practical elements of upcycling to create watches designed for everyday dive adventures, according to SDC Founder Sean Clements:
“We are proud to offer watches made from upcycled wetsuits, and by doing so we challenge the status quo. Each watch tells a unique story from its adventurous past and we want to continue this story by bringing a vibe of ocean and sun into everyone’s life.”
In August 2021, SDC launched their new OceanRider Collection with pre-orders made available through the company’s website. After a four-month production process, SDC began shipping its watches to customers around the world including the U.K., Europe and USA.
In December 2021, SDC committed to donating 5% of every watch sale to support the Marine Conservation Society (via Work for Good) in support of cleaner oceans.
For more info check out the company website at sdcwatches.com.