Friday, July 19, 2024

Time Concepts Unveils Newest Dive Watches At DEMA Show 2021


Watchmaker Time Concepts this week introduced their newest Hawaiian Lifeguard Association dive watches at DEMA Show 2021 in Las Vegas.

The three new models include a blue dial and blue strap model, and a white dial with a blue strap model, both in steel tone cases, and also a gunmetal case with blue dial and light gray strap.

HLA watches feature a 316L stainless-steel case, case back and 120-click bezel, with screw crowns and case backs to ensure water resistance up to 200 meters (656 feet), with a highly scratch resistant K1 crystal, thick Swiss Superluminova lume on hands and indices for easy reading in the dark and powered by a Japanese quartz three-hand and date movement.

With the introduction of the new blue models, HLA watches are now available in an even wider array of dial colors including red, yellow, white, blue and black, with straps available in red, yellow, white, blue, and black. With easy on/off fingernail spring pins, straps can be changed in seconds to arrive at a new look based on the desired color(s) one might like on any given day.

Each timepiece in Time Concepts’ HLA 42 mm watch collection has a manufacturer’s retail price of US$250 (~€221), and a percentage of the proceeds of every watch sale is given back to the Hawaiian Lifeguard Association to help fund the Junior Lifeguard program and buy needed equipment.

Along with the newest additions to Time Concepts’ HLA collection, the company will also be exhibiting their Bia women’s line of dive watches. Time Concepts donates up to 20% of all sales proceeds from Bia watches to organizations that support empowerment of women.

For more info about the company, go to

John Liang
John Liang
John Liang is the News Editor at He first got the diving bug while in High School in Cairo, Egypt, where he earned his PADI Open Water Diver certification in the Red Sea off the Sinai Peninsula. Since then, John has dived in a volcanic lake in Guatemala, among white-tipped sharks off the Pacific Coast of Costa Rica, and other places including a pool in Las Vegas helping to break the world record for the largest underwater press conference.