DeeperBlue has launched a special Earth Day promotion offering 10% off all products at our official clothing store as part of its commitment to sustainability and the global fight against plastic pollution. The offer runs through 23rd April 2025, and shoppers can activate their discount with the code EARTH10 at checkout.
This year’s Earth Day, held annually on 22nd April, focuses on a clear and urgent theme: ending plastic for the sake of human and planetary health. With plastic waste entering marine environments at an estimated rate of 11 million metric tonnes per year, the call to action is unambiguous—and long overdue.

Why Earth Day Matters to DeeperBlue
For nearly three decades, DeeperBlue.com has stood at the forefront of ocean storytelling and advocacy. The launch of its sustainable clothing line in 2024 extended that mission from words to wardrobe. Each garment is made from 100% organic cotton, which not only avoids pesticide-heavy farming but also releases zero microplastics during washing—a critical issue as synthetic fibres now account for a significant portion of marine plastic debris.
Unlike conventional clothing brands, DeeperBlue’s entire apparel range is printed on demand, packed without plastic, and shipped using minimal-waste methods. This conscious production model eliminates the need for mass manufacturing, reducing surplus inventory and cutting carbon emissions across the supply chain.

A Discount That Gives Back
The Earth Day offer is more than a seasonal sale—it’s a reminder that sustainable choices don’t need to cost the earth. From t-shirts and sweatshirts to hoodies, tote bags, and organic cotton caps, every item in the DeeperBlue range reflects the values of the diving community: respect for nature, minimal impact, and functional gear built to last.
Fashion That Doesn’t Cost the Ocean
Fast fashion remains one of the top five polluting industries globally. Its dependence on virgin plastics, wasteful production, and unethical labour practices stands in direct contrast to what Earth Day represents. By comparison, every DeeperBlue Clothing garment aims to support:
- Natural materials grown without harmful chemicals
- Plastic-free packaging from start to finish
- Made-to-order printing that prevents landfill waste
This year’s Earth Day campaign challenges consumers to reconsider their choices and reward those brands that are working to do better.

Building a Community Around Sustainable Choices
The DeeperBlue clothing store doesn’t just offer gear. It provides a platform. The designs are built to reflect the values of divers, freedivers, and ocean advocates—from prints that celebrate the gear we trust underwater to slogans that echo the mindset of those who call the ocean home.
Whether you’re gearing up for your next dive trip or want to make a more sustainable choice in your everyday wardrobe, this Earth Day is a good time to make the switch.
How to Claim the Offer
Use code EARTH10 at checkout at deeperblue.store – The offer is valid through April 23, 2025.
Shop responsibly. Wear your values. Protect what you love.