Thursday, July 25, 2024
HomeFreedivingDEMA Announces New President and Board of Directors

DEMA Announces New President and Board of Directors

DEMA, the Diving Equipment & Marketing Association, is an international organization dedicated to the promotion and growth of the recreational scuba diving and snorkeling industry. DEMA is pleased to announce that Stephen Ashmore of Tabata USA (TUSA) has been unanimously elected by the DEMA Board of Directors to serve as its President. Mr. Ashmore is the President of Tabata USA the parent company to popular diving equipment brands such as WaterProof and Sea & Sea. Stephen is also Director and Board Member of Tabata Japan; Managing Director of Tabata Australia; and has an MBA with majors in International Business and Marketing.  He has over 30 years international business experience having managed companies at a CEO level in the US, England, Brussels, Holland and Australia.
In an open letter to the Diving Industry, Mr. Ashmore thanked his colleagues on the DEMA Board and urged all within the Industry to voice their opinions, become involved with DEMA Committees and programs and utilize the resources available to members to help take control of their businesses and futures. Serving with Stephen are the following:

Board Officers
-Bonnie Borkin Filippi, Bonnier, Vice President
-Jeff Nadler, PADI, Vice President
-Tim Webb, Caradonna Dive Adventures, Treasurer
-Werner Kurn, Ocean Enterprises, Secretary
To see a full list of all the board committees visit the DEMA website here.
If you are interested in serving on future committees please contact June French, DEMA Membership Coordinator, at
DEMA Show 2012 (the only annual trade-only event for businesses in the scuba diving, action watersports and adventure/dive-travel industries) will take place November 14-17, 2012 at the Sands Expo in Las Vegas, NV.

Francesca Koe
Francesca Koe
An active ocean advocate, VP of U.S. Freediving, a multi-agency dive instructor, PFI Safety Supervisor and AIDA judge, Francesca also serves as the Editor-At-Large here at You can usually find Francesca diving in the kelp, hanging out at the Farallones with sharky friends, or trying to improve upon her own PB's.