Wednesday, July 24, 2024

DEMA Show Online Virtual Trade Show Starts Next Week


Just because COVID-19 is still ravaging the world doesn’t mean the dive industry can’t get together virtually from the safety of home to discover the newest products.

Next week, the DEMA Show Online Education Series and DEMA Show Online Virtual Trade Show come together for four days of exhibits, special sessions, exhibitor-sponsored education, matchmaking, the New Product Showcase, and more.

Participants can sign up for the Education Series to gain access to the four-day trade show, a whole bunch of education sessions, along with Exhibitor-Sponsored Education. These sessions will provide insight and ideas on what you can be doing in your business to update your operations and optimize the customer experience during these challenging times.

Sessions include:

  • Julie Austin, CEO, Creative Innovation Group: “Twelve Unique Strategies For Staying Ahead Of Disruption And Creating Your Ultimate Competitive Advantage”
  • Ken Countess, Managing Director, The Countess Group: “The Power of Video Marketing”
  • Professional store planners Rich Kizer and Georganne Bender: “Takeover My Makeover: How to Reinvent Your Retail Space!”

DEMA’s Member Update and Annual Meeting will take place on Wednesday, November 18th featuring DEMA President and CEO Tom Ingram.

If you’re not able to make it at the scheduled times, not to worry, sessions will be available on-demand once the live Q&A has ended, so you can go back and learn at your leisure through the end of the year.

To register, go to

John Liang
John Liang
John Liang is the News Editor at He first got the diving bug while in High School in Cairo, Egypt, where he earned his PADI Open Water Diver certification in the Red Sea off the Sinai Peninsula. Since then, John has dived in a volcanic lake in Guatemala, among white-tipped sharks off the Pacific Coast of Costa Rica, and other places including a pool in Las Vegas helping to break the world record for the largest underwater press conference.