As the dive industry continues to gear up worldwide in the wake of the COVID-19 pandemic, PADI has announced the launch of its “This is…” campaign.
The new pro acquisition campaign is designed to help and support PADI members worldwide fill their various pro-level job vacancies.
The new campaign aims to drive a whole new cadre of professionals into the industry. By targeting social media and digital marketing channels, PADI hopes to attract women, Gen Z and millennials, amongst others, to a career in the scuba industry.
Commenting on the new campaign, Kristin Valette Wirth, Chief Brand and Membership Officer of PADI Worldwide, said:
“We are thrilled to see the industry bouncing back so strongly worldwide, with more opportunities available than ever before, allowing PADI Pros to truly get their dream job and live the lifestyle they have always wanted. This campaign is designed to inspire those who desire more meaning in their life to explore their future as a PADI Professional with our PADI Dive Centers and Resorts in every corner of the globe.”
You can learn more about becoming a PADI Pro here, or check out the video below.