Thursday, July 25, 2024

PADI Launches New Pro Acquisition Campaign


As the dive industry continues to gear up worldwide in the wake of the COVID-19 pandemic, PADI has announced the launch of its “This is…” campaign.

The new pro acquisition campaign is designed to help and support PADI members worldwide fill their various pro-level job vacancies.

The new campaign aims to drive a whole new cadre of professionals into the industry. By targeting social media and digital marketing channels, PADI hopes to attract women, Gen Z and millennials, amongst others, to a career in the scuba industry.

Commenting on the new campaign, Kristin Valette Wirth, Chief Brand and Membership Officer of PADI Worldwide, said:

“We are thrilled to see the industry bouncing back so strongly worldwide, with more opportunities available than ever before, allowing PADI Pros to truly get their dream job and live the lifestyle they have always wanted. This campaign is designed to inspire those who desire more meaning in their life to explore their future as a PADI Professional with our PADI Dive Centers and Resorts in every corner of the globe.”

You can learn more about becoming a PADI Pro here, or check out the video below.

Sam Helmy
Sam Helmy
Sam Helmy is a TDI/SDI Instructor Trainer, and PADI Staff and Trimix Instructor. Diving for 28 years, a dive pro for 14, I have traveled extensively chasing my passion for diving. I am passionate about everything diving, with a keen interest in exploration, Sharks and big stuff, Photography and Decompression theory. Diving is definitely the one and only passion that has stayed with me my whole life! Sam is a Staff Writer for