In the wake of multiple scientific reports indicating that the oceansmay be on the brink of an irreversible collapse in as soon as a few decades.Oceana, the world’s largest international organization dedicated solelyto protecting the ocean, is asking for some extra love for the ocean thisValentine’s Day.
“The oceans need your love thisValentine’s Day,” said Maureen McGregor, e-activism manager forOceana. “Go to our website and send our ocean themed valentine’scard or share our special video, Mating Season. We hope it’ll make yourfriends and family smile and think at the same time.”
The video, which shows marine life showingsome love to each other in the wake of the recent bad news about the future ofmarine life in the oceans, is scheduled to air on the Sundance Channel as aPublic Service Announcement on Valentine’s Day and will also be availableon YouTube and Oceana’s website. It was produced by award winningcreative advertising agency La Comunidad.
“We wanted to show what the animals ofthe sea would think about all these recent studies, and to get more peopleinvolved in saving the ocean,” said La Comunidad’s seniorcopywriter Gustavo Lauria. “Our office is right by the water in Miami and we’resaddened by what the science says about the future of our oceans.” said La Comunidad’s owner and founder, Jose Molla.
Sundance Channel plans to begin to air thePSA on Valentine’s Day. “This Oceana spot is humorous and playfuland yet conveys a very real message; we could not resist.” said LauraMichalchysyshyn , Sundance Channel’s EVP and GM Programming andCreative Affairs, “We think Sundance Channel viewers will get a kick outof it, you can’t help but smile. ” The entire ‘MatingSeason’ video can be viewed here: www.Oceana.org/matingseason and on the Sundance Channel starting on February 14.
The web-based video is just part of the funfor ocean lovers this Thursday. Oceana has designed a set of ocean-themedValentine’s Day e-cards featuring ocean creatures (whales, dolphins,sharks, sea turtles, etc.) showing their love for each other and the oceans. Thespecial cards can viewed and sent from here: www.Oceana.org/ecard.
For those who can’t get away with justsending their sweethearts an e-card, Oceana also offers a more traditional wayto celebrate your love and give to the oceans. Oceana will get 10 percent ofthe proceeds from every Valentine’s Day order placed on Organic Bouquetvia this custom url: www.organicbouquet.com/oceanavday.
To view all of the options on how to lovethe oceans from Oceana this Valentine’s Day go to: www.Oceana.org/valentine.
