Check Out DEMA’s Latest ‘Go Dive Now’ Marketing Campaign

DEMA has launched a new 'Go Dive Now' marketing campaign
DEMA has launched a new 'Go Dive Now' marketing campaign

Know someone who’s thinking about learning how to dive? The Diving Equipment and Marketing Association might have you covered.

The website for DEMA’s new national marketing campaign, Go Dive Now, went live this week. It’s got direct links to local DEMA Member retail stores and dive vacation destinations, it highlights the benefits of diving and eases barriers to entry by offering information and resources for potential new divers. gives potential divers a wealth of information and resources to help them learn more about diving and begin their journey into the sport. In addition to the dive center locator and listings of DEMA Member international vacation destinations, the website includes FAQ’s, videos, and ways to connect with other divers through social media.

If your potential diver friend is a millenial, chances are he or she is on social media and will likely see ads for the campaign on Facebook and YouTube. As the campaign evolves, chances are your friend will also see Go Dive Now content on Twitter and Instagram.

For more information, send your friend the Go Dive Now link.

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John Liang
John Liang is the News Editor at He first got the diving bug while in High School in Cairo, Egypt, where he earned his PADI Open Water Diver certification in the Red Sea off the Sinai Peninsula. Since then, John has dived in a volcanic lake in Guatemala, among white-tipped sharks off the Pacific Coast of Costa Rica, and other places including a pool in Las Vegas helping to break the world record for the largest underwater press conference.

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