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San Diego, CA – Don’t miss your chance to “cache” in on DiveCaching by participating in DEMA’s “Be A DiveCacher” video contest. Share your DiveCaching adventure from your favorite dive site today and have the opportunity to win the Grand Prize of $1,000.

DiveCaching is an underwater variation of “Geocaching,” a decade-old game that uses a GPS device and simple search skills to locate hidden land-based caches. For more information about DiveCaching, including finding and hiding a cache visit To enter now click here. Applicants will be required to complete the online contest form and upload a DiveCaching adventure video. Entries can be submitted now through September 28, 2011. Judging for the best DiveCaching video will be open for public vote from September 30 – October 21, 2011. The video receiving the most total votes by 11:59pm, Pacific Time on October 21, 2011, will be the grand prize winner. The runner up will be awarded a $250 American Express gift card and 3rd place will receive a $50 American Express gift card on behalf of DEMA. Winners will be announced on October 26, 2011.

Video entries must:

• Show entrant diving to find an underwater DiveCache as logged on

• Include underwater footage.

• Have been created between January 1, 2011 and September 28, 2011.

• Be less than two minutes in length.

• Include content that is legally yours including all audio and background music (meaning you have purchased the rights).

• Not violate any third party rights.

Dive Cache

DEMA, the Diving Equipment & Marketing Association, is an international organization dedicated to the promotion and growth of the recreational scuba diving and snorkeling industry. With more than 1,400 business members, this non-profit, global organization promotes scuba diving through initiatives, consumer awareness programs and media campaigns, including the Be a Diver and DiveCaching campaigns, and produces the annual DEMA Show, a trade event open only to companies doing business in the scuba diving, action water sports and adventure/dive travel industries. DEMA Show 2011 will take place November 2-5, 2011 in Orlando, FL. For more information on DEMA Show visit, join them on Facebook or follow DEMA at

Francesca Koe
Francesca Koe
An active ocean advocate, VP of U.S. Freediving, a multi-agency dive instructor, PFI Safety Supervisor and AIDA judge, Francesca also serves as the Editor-At-Large here at You can usually find Francesca diving in the kelp, hanging out at the Farallones with sharky friends, or trying to improve upon her own PB's.