DiveNewswire, the recently launched information distribution network, is the first and only service of its kind dedicated to the comprehensive dissemination of information to all segments of the recreational scuba diving and water sports industries. Designed to deliver information to a diverse and targeted network of contacts, DiveNewswireprovides companies involved with the dive industry a new way to market, promote and announce their products and services.
Created by Scott D. Jones, a dive industry veteran and well-known media insider, DiveNewswire has established worldwide distribution including the international dive media, dive retailers in North America, the dive manufacturing community, travel agents and resorts, dive training outlets and active dive clubs throughout the United States. In addition, DiveNewswire has the capacity to reach several thousand freelance writers, travel writers, outside industry reporters and publications outside of the dive industry.
"For years, members of the dive industry have sought an effective way to distribute their press releases or product information to key decision-makers, the media, the retail community and others involved in the dive industry," Jones said. "DiveNewswire was created as a resource for anyone doing business in this industry. We have the contacts, we have the technology and we have the system in place to get the right message to the right people in an effective and economical way."
Jones said DiveNewswire is a service that can be utilized by anyone doing business in the dive industry or involved with water sports leisure and recreation. Dive manufacturers will appreciate the system’s capacity to distribute new product information to both the media and dive retail community quickly and easily. Travel resorts can reach travel retailers, travel agencies and freelance writers through DiveNewswireand those involved with the environment can reach hundreds of environmental organizations and writers through DiveNewswire’s environmental contacts.
Starting September 1, DiveNewswire will broadcast weekly news updates and alerts through its distribution circuits. These headlines and releases reach the desks of thousands of critical contacts and provide an opportunity for companies to truly "tell their story." Industry members are very enthusiastic about the service. "This is something that dive industry has needed for a long time," notes Larry Speaker, Marketing Director for Stuart Cove’s Dive Bahamas. "Communication is everything. The more people that hear your message the more effective your marketing efforts will be." Speaker said that Stuart Cove’s is one of the inaugural companies that have signed up for DiveNewswire distribution.
A common question among media relations and advertising professionals is "how do you track results?" DiveNewswire addresses this question by providing every client with a customized report of the number of outlets reviewing releases and photos distributed through DiveNewswire. This is in addition to the many media outlets that typically publish and post news on a daily basis on websites and in print.
The DiveNewswirewebsite, www.divenewswire.com, is a technically-advanced site that incorporates many modern distribution and flash motion techniques. Designed by Dan Auber and his team at United Web Services in Carlsbad, California, DiveNewswire.com will soon have the capacity for interactive streaming video presentations. Visitors to the site can also watch the "Breaking News" ticker that highlights the latest news.
Designed to deliver true value at an economical price, DiveNewswire initially will offer two distribution options —
The "Dive" circuit reaches all dive industry outlets, media, travel, retail and dive club contacts. For a flat fee of $200, DiveNewswire can distribute any release and photo.
The "Global Circuit," which reaches all of the dive industry outlets, plus an additional 1,000-plus non-diving media outlets is available for a flat fee of $350.
DiveNewswire staff also offers a press release writing service that can help capture key news hooks and information sought after by the working press. Costs for press release writing services start at $250 per release.
To receive DiveNewswire, go to