Hypoxia Outfitters, which sells spearfishing and freediving lifestyle apparel, this week announced it had officially launched its Summer 2018 line.
First previewed at the Blue Wild Ocean Adventure Expo last month in Fort Lauderdale, Florida, the new collection has been available at retailers for a couple of weeks now and is already shaping up to be what the company calls its best-selling release yet.
With this cycle, Hypoxia Outfitters said it is beginning a transition to a more seasonal release schedule to meet increasing demand from shops and fans.
Featured this season are a number of designs built around the company’s longtime favorite “Fear Not the Mighty Depths” and “Seek the Deep” concepts, as well as an emphasis on some new things for the ladies.
Last year, Hypoxia debuted its women’s Hex-Dri dive leggings which proved to be hugely popular, so the company has introduced three new designs this time around, including a digital camo remix of the “Florida Springs” pattern.
All of Hypoxia Outfitters’ Hex-Dri products are designed for in-water rash and element deterrence, and feature UPF 50+ sun protection plus blended Lycra and polyester fabrics for 4-way stretch.
Additionally for women, Hypoxia is offering five new loose and flowy tank top designs.
For the guys, the company has a new Hex-Dri technical longsleeve and ten new t-shirt designs, including the massively popular “Fear Not Octo” and “Seek the Deep Eels” that sold out at Blue Wild.