The Reef Environmental Education Foundation recently inked a partnership agreement with Whole Foods Market to sponsor the annual Lionfish Derby Series.
In 2016, Whole Foods Market introduced lionfish to its stores, offering the white flaky fish that tastes similar to grouper or snapper.
This coming summer will mark 10 years of REEF’s lionfish derbies in Florida, and Whole Foods Market will be a presenting sponsor for six derby events in that state beginning in June with events in Key Largo, Miami, Fort Lauderdale, Palm Beach, Jacksonville and Sarasota.
REEF’s Director of Special Projects Lad Akins says:
“The support of Whole Foods Market in addressing the lionfish problem is a great example of different groups working together to help the planet. We look forward to engaging even more divers and snorkelers in the events this year and removing more lionfish from our coastal waters.”
For more info, check out REEF’s website at reef.org.