Scuba Schools International and Mares have partnered with Formula Drift driver Kasey Kohl and his Race to Reef initiative.
Race to Reef introduces new audiences to scuba diving by connecting the excitement of drifting with underwater exploration. Led by Kohl’s Mspek Performance in partnership with SSI Training Center Aquanauts Grenada and its Hydrosoul NGO, the Race to Reef initiative creates a pathway from racetrack engagement to real-world dive experiences.
Kohl said:
“Race to Reef is about creating a connection point. Whether you’re initiating a drift at over 70 miles per hour or descending 70 feet below the surface, there’s a shared sense of focus, adrenaline, and individuality. Both are environments where you’re fully immersed, where performance and exploration become one. I’m so excited to partner with SSI and Mares to bring diving to drifting fans around the country.”
At each Race to Reef activation throughout the 2026 Formula Drift season, fans will engage directly with the campaign through immersive, on-site experiences — including a fully branded dive display featuring Mares equipment, interactive content and live QR code activations. They can also register to win a Dive and Drift trip giveaway sponsored by Aquanauts in Grenada, True Blue Bay Resort and Pure Grenada from November 1–8, 2026, where one lucky fan will dive alongside Kohl and experience firsthand the ecosystems at play — and at risk — in our planet’s oceans, paired with a ride of a lifetime.
SSI North America Marketing Manager Rachael Steidley said:
“At HEAD Watersports, we are focused on helping our Training Centers and retailers grow by reaching new audiences in new ways. The motorsports community is already drawn to high-adrenaline, high-focus experiences, and that translates naturally into scuba diving. Race to Reef gives us the opportunity to meet this audience where they are and introduce them to a completely new world beneath the surface.”
Through integrated QR technology, attendees are instantly connected to SSI’s Try Scuba pathway — where they can explore diving and find local SSI Training Centers offering real in-water experiences.
Early results from the season’s launch at the Acura Grand Prix of Long Beach Super Drift Challenge exhibition show strong engagement, reinforcing the effectiveness of this cross-industry approach.
Race to Reef events will continue throughout the 2026 Formula Drift ProSpec season, including:
- May 7–9 — Road Atlanta (Braselton, GA)
- June 18–20 — Stafford Speedway (Stafford Springs, CT)
- July 31–August 2 — Indianapolis Raceway Park (Indianapolis, IN)
- September 24–26 — Las Vegas Motor Speedway (Las Vegas, NV)
