Diving Unlimited International (DUI), perhaps the most innovative marketer in the diving industry with their extraordinary DUI DOG Rally & Demo Tour, introduce another unique program:
DIVE DUI NOW – PAY LATER
Focused on the consumer, DUI is offering consumers
12 Months Same As Cash*! Using American General Financial Services, consumers can go to the DUI website and apply to purchase a DUI drysuit system through any participating US DUI Dealer.
DUI will be using all of their marketing resources to get this information out to consumers. It will be in all of their print advertising beginning in February issues of Scuba Diving Magazine, Sport Diver Magazine, Dive Training Magazine, Northwest and Northeast Dive News and Dive Chronicles. It will also be featured on the home page of WWW.DUI-ONLINE.COM which receives over 20, 000 unique visitors every month. In addition, DUI will be sending POP materials to all of their dealers so it can be advertised in their stores.
This program goes “live” on the DUI website in February 2008. DUI anticipates that this program will enable more divers than ever to experience the joy of drysuit diving and the quality products that DUI has innovated and built for over four decades.
For more information, contact:
Diving Unlimited International, Inc.
1148 Delevan Drive, San Diego, CA 92102-2499 USA
800.325.8439 619.236.1203 Fax 619.237.0378
