Thursday, March 28, 2024
OceanFourth Element Mark #EarthHour By Announcing "The Sylvia" Swimsuit

Fourth Element Mark #EarthHour By Announcing “The Sylvia” Swimsuit

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Diving and adventure wear manufacturers Fourth Element debuted their inaugural OceanPositive range of swimwear and rash guards in November 2014. The collection caught the eye of many divers at the DEMA Show including Ocean Elder and National Geographic explorer-in-residence, Dr. Sylvia Earle.

Dr. Slyvia Earle at the launch of the Ocean Positive range at DEMA 2014
Dr. Slyvia Earle at the launch of the Ocean Positive range at DEMA 2014

Today, 24th March 2018 – to mark Earth Hour – Fourth Element has announced they are honoring ‘Her Deepness’ by launching the ‘Sylvia’ swimsuit.

FIND OUT MORE: Earth Hour

This elegant one piece is manufactured using fabric made from recycled ghost fishing nets. The fabric has excellent chlorine and UV resistance, thanks to the use of Lycra® Xtra Life™. The suit has a plunging neckline, a padded bust and the fabric pattern design is inspired by the plumage of undersea creatures.

Sylvia Earle thought our OceanPositive range was a fantastic idea and she was impressed with what we are trying to achieve,” stated Jim Standing of Fourth Element. “We are thrilled she has given us her blessing to use her name. She said she was delighted that an OceanPositive swimsuit is to be called ‘Sylvia’.”

OceanPositive swimwear at DEMA.2017 | Image Credit: Rosemary E Lunn / The Underwater Marketing Company
OceanPositive swimwear at DEMA.2017 | Image Credit: Rosemary E Lunn / The Underwater Marketing Company

The ‘Sylvia’ is part of the OceanPositive ‘Pioneer’ range. This collection celebrates powerful and inspirational women of the sea, both from the early days of scuba diving and the modern era.

Fourth Element has confirmed that the Pioneer range will be available online, in dive centers and via selected UK Fat Face shops from 20th April 2018.

You can find out more about Ocean Positive via the Fourth Element website.

Rosemary E Lunn
Rosemary E Lunnhttp://www.tumc.co.uk
Rosemary is the founder of The Underwater Marketing Company, co-founder of EUROTEK and established TEKDiveUSA. Roz is a PADI IDC Staff Instructor, a BSAC Advanced Instructor, a rebreather and a Trimix diver. Before moving into the PR field she worked as a full time recreational instructor in the UK and abroad, on History Channel and National Geographic documentaries, as a safety diver and modelled underwater. She is a prolific freelance writer. You can find Roz on FaceBook, Twitter, LinkedIn and on her blog.

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