Saturday, May 30, 2020
DEMA Show Coverage Fourth Element Closes The Loop With The Launch Of 'Ocean Positive' Swimwear

Fourth Element Closes The Loop With The Launch Of ‘Ocean Positive’ Swimwear

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It all started with Dutchman Pascal Van Erp.

Pascal — a passionate wreck diver — couldn’t help but notice that the North Sea wrecks he visited were covered in nets. These nets were “ghost fishing.”

DEMA Show 2014, Sylvia Earle, Rosemary E Lunn, Roz Lunn, The Underwater Marketing Company, DeeperBlue
First Lady of the Oceans, Dr Sylvia Earle inspects a Fourth Element Ocean Positive Rash Guard

“Ghost Fishing” is the term given to what happens when an abandoned fishing net, snagged on reef or wreck, continues to trap marine wildlife. It is estimated that up to 640,000 tonnes of nylon fishing gear lurks beneath the ocean, and more is added daily.

One day on a dive, Pascal recovered some net. This small act soon grew into a team in the Netherlands actively recovering disgarded and trapped nets. Today a number of divers from Global Underwater Explorers are involved worldwide with this dangerous, demanding and hazardous pursuit. They are part of the highly successful “Ghost Fishing Project” where the recovered fishing gear is recycled into usable, knittable nylon.

Enter stage left Fourth Element, the British thermal underwear manufacturer. Fourth Element has “closed the loop” on recycling by utilising this fabric to create a range  of garments. It turns the “cradle-to-grave” design concept on its head — now “grave-to-cradle” — thus creating a totally new product from the waste polluting our diving environment.

DEMA Show 2014, DeeperBlue, Jim Standing, Sylvia Earle, Ocean Positive, Rosemary E Lunn, Roz Lunn, The Underwater Marketing Company
Jim Standing of Fourth Element explaining the concept of Ocean Positive to Dr Sylvia Earle

The garment range debuting at DEMA 2014 is called “Ocean Positive” and includes a line of active swimwear and rash guards made from this recycled nylon. Practical and beautiful designs made this a great garment for wearing underneath a wetsuit or on its own.  The collection includes three bikini styles, a one-piece women’s swimsuit style and two styles of men’s costumes; classic briefs and the Rio “Daniel Craig” tight shorts.

The range will not be available to divers until Spring 2015. Ocean Positive is being officially launched on 25th April 2015, World Earth Day!

DEMA Show 2014, DeeperBlue, Fourth Element, Ocean Positive, Rosemary E Lunn, Roz Lunn, The Underwater Marketing Company, Ghost Fishing
The new Ocean Positive Range

Fourth Element Closes The Loop With The Launch Of 'Ocean Positive' Swimwear 1
Rosemary E Lunnhttp://www.tumc.co.uk
Rosemary is the founder of The Underwater Marketing Company, co-founder of EUROTEK and established TEKDiveUSA. Roz is a PADI IDC Staff Instructor, a BSAC Advanced Instructor, a rebreather and a Trimix diver. Before moving into the PR field she worked as a full time recreational instructor in the UK and abroad, on History Channel and National Geographic documentaries, as a safety diver and modelled underwater. She is a prolific freelance writer. You can find Roz on FaceBook, Twitter, LinkedIn and on her blog.

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