As first reported last week by DeeperBlue.com, Mares/Head announced today the finalization of an agreement to acquire Scuba Schools International, effective January 1, 2014.
As the two companies said in a statement released this week:
In recent years, SSI has become one of the fastest growing training agencies in the world. Dive Centers and Resorts alike are turning to SSI for the depth and quality of their training materials, plus their “signature” business support. With more than 40 years of experience, innovative products like Swim, Freediving and Extended Range keep SSI in the forefront of both the active diver and new consumer. This is only possible through the SSI network of 2500 plus Dive Centers and Resorts around the world providing “The Ultimate Dive Experience!”
Looking at the depth of the HEAD product lines, one is struck by the obvious. Not only is HEAD one of the leading manufacturers of many well know sporting goods brands, they also own MARES, one of the world’s 3 leading diving equipment brands. Their products are a perfect match with SSI – Swimming, Snorkeling, Freediving, Spearfishing and Scuba. With direct subsidiaries in most developed countries, MARES also has distributors in 50 other countries.
SSI will continue to focus on its current Business Model – Swim, Snorkel and Scuba. MARES will continue to build high quality diving equipment. You can expect the same emphasis on building strong relationships with both companies and “even more” with SSI‘s development and quest for creating the finest education system in the diving industry. All based on supporting the retailer and resort, promoting equipment sales, continuing education and travel.
SSI will continue to work with ALL major manufacturers and MARES will maintain relationships with all training agencies. There is no obligation for an SSI dealer to do business with MARES or vice versus.
What can be expected is unequaled business support for dive centers and dive professionals. This will remain the pillar of both businesses.
Bringing these 2 companies together represents a huge paradigm shift for the diving industry and a tremendous growth opportunity.
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