Thursday, July 25, 2024
HomeScuba DivingPADI, Contiki Vacations Announce Partnership

PADI, Contiki Vacations Announce Partnership

PADI and Contiki Vacations recently announced a partnership to introduce scuba diving to 18- to 35-year-old millennials.

The year-long collaboration “aims to drive awareness of scuba diving among young travelers as well as generate increased business for PADI Dive Centers and Resorts located at Contiki’s expansive network of destinations around the globe,” according to a PADI press release.

Kristin Valette, PADI Americas vice president for marketing and communications, said her organization is continually finding new ways to attract more people to the sport of scuba diving and targeting this critical group of adventure seekers is a perfect example. “We anticipate that there will be an increased need for dive training, equipment and travel sales as awareness and trial of the sport grows with these millennial travelers.”

Contiki Vacations President Melissa da Silva said partnering with PADI would give millennial travelers “even more opportunities to dive deeper in every destination, and create their own unique travel story — by land and by sea.”

PADI_Contiki

John Liang
John Lianghttps://www.deeperblue.com/
John Liang is the News Editor at DeeperBlue.com. He first got the diving bug while in High School in Cairo, Egypt, where he earned his PADI Open Water Diver certification in the Red Sea off the Sinai Peninsula. Since then, John has dived in a volcanic lake in Guatemala, among white-tipped sharks off the Pacific Coast of Costa Rica, and other places including a pool in Las Vegas helping to break the world record for the largest underwater press conference.

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