ProTek, a brand-new dive watch company, is making its DEMA Show debut at this year’s convention in Orlando, Florida.
Launched in August 2022, the company designs dive watches that are also used for a variety of active lifestyles as well as professional applications including military, police and lifeguards.
ProTek CEO Barry Cohen has years of experience when it comes to making a quality dive watch. He is the former founder and owner of Luminox, a well-known watch brand to divers and active lifestyle enthusiasts for decades. Cohen sold his interest in the company in 2016 and set out to build ProTek, which has now become the official watch of the U.S. Marine Corps.
According to Cohen:
“After over 30 years in the business, I set out to build a watch that I know is the best.”
The two signature dive watches that ProTek sells are the Series 1000 and the Series 2000.
The Series 1000 features:
- 42 mm Carbon Composite Case
- Sapphire Crystal with Antireflective Coating
- Genuine Rubber Strap (22 mm x 20 mm)
- Japan Quartz Miyota 2S60 3 Hand & Date Movement with 10 Year Battery
- Water Resistant to 300m/984ft
- Retails for US$520/~€526.08
The Series 2000 features:
- 42 mm 316L Stainless Steel Case
- 316L SS Caseback & Bezel
- Unidirectional Dive Timing Bezel
- Sapphire Crystal with Antireflective Coating
- Water Resistant Genuine Leather Strap (22 mm x 20 mm)
- Japan Quartz Miyota 2S60 3 Hand & Date Movement with 10-Year Battery
- Water Resistant to 200m/656ft
- Retails for $550/~€556
More information can be found at https://protekwatch.com/.
In addition to ProTek, Cohen also launched the Hawaiian Lifeguard Association (HLA) line of watches that honors one of the elite lifeguard associations in the world.
A percentage of the proceeds of every watch sale will be given back to the HLA to support their work in ensuring public safety along the shores of the Hawaiian islands.
These watches retail for $250/~€253. More information can be found at https://hlawatch.com/.
— by Robbie Harper
