Underwater electronics company Shearwater Research and European dive gear distributor Reel Diving have jointly announced a distribution partnership.
This partnership, which goes into effect on August 1st, 2024, aims to consolidate the European market and expand Shearwater’s sales network, significantly bolstering the company’s brand presence and accessibility across Europe.
By leveraging Reel Diving’s extensive distribution channels and deep community connections, Shearwater says it will be able to reach divers in 25 European countries, including Scandinavia, the UK, Ireland, Malta, Poland, the Baltic states, the Czech Republic, Slovakia, Hungary, Bulgaria, Romania, Slovenia, Croatia, North Macedonia, Serbia, Montenegro, Bosnia and Herzegovina, Albania and Greece.
According to Shearwater VP Sales & Marketing Josh Horoshok:
“This partnership with Reel Diving is a significant step for Shearwater. Reel’s dedication to bringing inventory closer to our dealers, coupled with their incredible customer service, product knowledge training, and regional marketing efforts, makes them a great partner for us. We are confident that this collaboration will enhance the availability and support of Shearwater products, ensuring divers across Europe can benefit from our innovative dive equipment.”
