Earlier this year DEMA (Diving Equipment Marketing Association) announced a brand-new industry recognition award.

The DEMA ‘Wave Maker‘ award honors a dive professional who (a) has been working in our industry for five years or less, and (b) has made a significant contribution to the scuba diving industry during that time.

To be eligible for the award the nominee needs to be a DEMA Member, employed by DEMA business or own a DEMA-Member business.

In addition, the nominee also had to demonstrate that they had:

  • Contributed to DEMA’s Mission
  • Provided Business or Community Service
  • Contributed to Dive Industry Growth

DEMA has just announced the four inaugural honor finalists. Each finalist was asked to make a short video around the subject “I believe that the future of our dive industry lies in…”.

In alphabetical order, the finalists for the inaugural DEMA Wave Maker Award are:

Angela Cowan – National Association of Underwater Instructors

Angela speaks about working together to bring on the next generation.

Robert Currer – Patriots Scuba

Robert advocates that the power of the individual can change the world.

Karina Erickson – Ralph Erickson Education Foundation

Karina wants the diving industry to embrace technology and digital tools to interact with customers and promote diving.

Jessica Keller – National Park Service, Associate DEMA Member

Jessica believes in the powerful role that mentorship and educational outreach programmes play in engaging today’s youth.

If you are a DEMA member, please watch all four videos, then log onto the ‘Members Only‘ area of DEMA.org and cast your vote. Each vote is important and will make a difference to one of these finalists.

The deadline for voting is 12:00 pm Pacific Time on 26th October 2017.

The four finalists and the new professional chosen to be the first of the Wave Makers will be honored at the DEMA Awards Party. This will be held on Friday 3rd November 2017 at the Rosen Centre Hotel. For further information on this event check out the DEMA Show website.

Rosemary is the founder of The Underwater Marketing Company, co-founder of EUROTEK and established TEKDiveUSA.
Roz is a PADI IDC Staff Instructor, a BSAC Advanced Instructor, a rebreather and a Trimix diver. Before moving into the PR field she worked as a full time recreational instructor in the UK and abroad, on History Channel and National Geographic documentaries, as a safety diver and modelled underwater. She is a prolific freelance writer.
You can find Roz on FaceBook, Twitter, LinkedIn and on her blog.

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