Fourth Element Opens First Underwater Dive Shop

Fourth Element sponsored an underwater
Fourth Element sponsored an underwater "store" at the recent TEKCamp. (Photo Credit: Jason Brown / Bardo Photographic)

Setting up a shop for divers to buy stuff while decompressing from a deep dive? Sure, why not?

Innovative British firm Fourth Element did just that at last week’s five-day TEKCamp 2015 event in the UK with the first of a kind “Pop Down Shop”.

Cave divers use underwater habitats to hang out in while they decompress from deep dives so the guys at Fourth Element decided to utilize a similar structure to open an underwater shop selling T-Shirts.

Fourth Element  "Underwater Inhabitants" Underwater With Their T-Shirt
Fourth Element “Underwater Inhabitants” Underwater With Their T-Shirt

At TEKCamp, participants got five days’ worth of instruction, workshops and fun dives by a whole slew of technical diving instructors representing agencies such as PADI, SSI, RAID, TDI and more, and were also able to try out new gear or hone technique.

During last week’s dive camp, participants were able to buy a T-shirt (wrapped in a waterproof bag, of course) in an underwater habitat about 19 feet/6 meters below the surface of Vobster Quay in the UK.

Want to learn more about TEKCamp? Click here for the main TEKCamp website; for the Facebook Page, click here.

Fourth Element  "Underwater Inhabitants" Arrive With Their Goodies
Fourth Element “Underwater Inhabitants” Arrive With Their Goodies
John Liang

John Liang is the News Editor at DeeperBlue.com. He first got the diving bug while in High School in Cairo, Egypt, where he earned his PADI Open Water Diver certification in the Red Sea off the Sinai Peninsula. Since then, John has dived in a volcanic lake in Guatemala, among white-tipped sharks off the Pacific Coast of Costa Rica, and other places including a pool in Las Vegas helping to break the world record for the largest underwater press conference.

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