Wednesday, September 23, 2020

Global Dive Clothing Brand Fourth Element Teams Up With Retailer FatFace

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The future health of the Oceans should be on everyone’s mind.  So says a collaboration of the FatFace Foundation, global dive clothing brand Fourth Element and the charity World Animal Protection.

This summer, customers will be able to buy OceanPositive swimwear made from recycled marine plastics at www.fatface.com and FatFace’s Fistral Beach store.  In doing so they will be helping to ensure the continued protection of the oceans and support of World Animal Protection.

OceanPositive by Fourth Element
OceanPositive by Fourth Element

Paul Strike, co founder of Fourth Element had this to say in a statement:

“The OceanPositive range is a statement of intent, to do something meaningful to benefit the environment that we love and feel compelled to protect. We also wanted to address a requirement among our customers including ourselves, for a  practical product that is comfortable under a wetsuit yet looks great as beachwear.”

The OceanPositive Swimwear line by Fourth Element uses ECONYL® – recycled Nylon from Ghost Fishing Nets and other post consumer waste, in its eye-catching line of bikinis, swimsuits, and beachwear.

Fourth Element Ocean Positive Range At DEMA 2014
Fourth Element Ocean Positive Range Launched At DEMA 2014

Ghost Fishing Nets have been lost or abandoned at sea, and continue to catch wildlife, ensnaring and killing them, or end up snagged on the reef, scouring their surfaces, leaving them dead and barren.  More than 600,000 tons of these nets are lost every year.  Teams of divers all over the world, along with fishermen reclaim these nets, often working in extremely dangerous conditions, and the nets are then recycled into ECONYL® before being knitted into Lycra® fabric for the OceanPositive swimwear.

You can find out more about OceanPositive at the Fourth Element website.

Stephan Whelan
Stephan Whelanhttps://www.deeperblue.com
Stephan is the Founder of DeeperBlue.com. His passion for the underwater world started at 8 years-old with a try-dive in a hotel pool on holiday that soon formulated into a lifelong love affair with the oceans. In 1996 he set up DeeperBlue.com and helped grow the site to be one of the largest diving websites around today.

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