GoPro launches HERO3 video camera

GoPro, makers of those awesome little HD cameras called HERO’s, have launched their latest incarnation the HERO3.

The HERO3 is 30% smaller, 25% lighter and comes with a processor twice as fast as the HERO2.  It comes in 3 different versions – Black, Silver and White.  The Black edition captures video at 4K resolution, at 15fps, but also offers a variety of other quality settings, as well as 11 Megapixel stills.  The Silver Edition has 11 Megapixel stills and 1080p30 video, while the White Edition has 5 Megapixel stills.

As part of the launch GoPro shot a video showing off some awesome outdoor action filmed on the HERO3.  You’ll recognize a few familiar freedivers in the video – Erin Magee, Mandy-Rae Cruickshank, Kirk Krack and Ashleigh Baird. All of the freediving footage was shot with Performance Freediving International instructors on a secret mission in Tonga this past September. WATCH the video below.

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  1. Interesting situation here. First, with the Hero3, GoPro is changing the form factor (same footprint, but slimmer). Older BacPacs and mounting hardware still work, but not the older housings. A bit of a risk here by GoPro. Second, there really are three new models, all with the new lens, new flatlens housing, integrated WiFi, better audio, etc. The entry-level White Edition is more or less an updated original Hero in functionality and price. The mid-level Silver Edition is an updated Hero2 in function and price. The Black Edition has more advanced electronics and thus more performance so users can shoot in 1080p60 and explore 2.7k and 4k video. The big news for divers, though, is that the new stock housing has the flat lens, which means all three Hero3s can focus underwater. The other big news is white balance settings for the Black (and maybe Silver). So much better color underwater.

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