Corey Gordon, CEO and founder of both Pinnacle and Lavacore, had only one thing on his mind when asked what he wanted to tell DeeperBlue.com readers:
“Lavacore is part of Pinnacle.”
Truth is, that has always been the case, but even the industry wasn’t aware of the relationship.
Taking a direct role in Lavacore’s distribution, Pinnacle is keeping all of the same product numbers, SKUs, and the same great product line. By keeping everything the same, reordering and point of sale is identical, easy, and seamless. Retailers don’t have to change anything about how they manage the products other than dealing directly with Pinnacle.
Gordon believes the Pinnacle=Lavacore connection creates the most extensive thermal protection line on the planet. Pinnacle’s wetsuit and drysuit line combined with Lavacore’s neutrally buoyant lines give divers and outdoor enthusiasts everything they could desire in thermal protection.
As an example, Pinnacle’s Polar M8 wetsuit s one of the warmest suits available. The suit retails at US$589/~507 Euros and $539.95/~464.69 Euros MAP – Minimum Advertised Price, which helps protect retailers from deep internet discounting. The suit is fully lined with Pinnacle’s patented Merino lining, which dries quickly and makes the suit easy to slide on and off. Merino is also naturally odor resistant.
Pinnacle’s Liberator Drysuit is a fully self-donning, front-entry wetsuit made of trilaminate ripstop nylon. Durable, lightweight, and flexible, the suit features attached neoprene socks, heavyweight latex neck and wrist seals, Si-Tech low profile, high flow 360-degree rotating inflation and exhaust valves, and deluxe pockets on each leg with two internal D-ring attachment points. The Liberator retails for $1499/~1290 Euros.
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