Over the last 10 years or so, the scuba industry has been under intense competitive pressure in the USA.
As a result, the Business of Diving Institute has launched Scubanomics.com to help the industry, add value and making diving more attractive to non-divers and the general public alike.
The site offers industry stakeholders a host of valuable information, including:
- General trends in dive training.
- Market statistics and data.
- E-commerce and digital marketing information.
- Equipment trends and information.
According to the founder of the Business of Diving Institute Darcy Kieran:
“We all are competing hard in the dive industry, but we are not growing, It’s time to make a shift.”
You can visit Scubanomics here.