Over the last 10 years or so, the scuba industry has been under intense competitive pressure in the USA.

As a result, the Business of Diving Institute has launched Scubanomics.com to help the industry, add value and making diving more attractive to non-divers and the general public alike.

The site offers industry stakeholders a host of valuable information, including:

  • General trends in dive training.
  • Market statistics and data.
  • E-commerce and digital marketing information.
  • Equipment trends and information.

According to the founder of the Business of Diving Institute Darcy Kieran:

“We all are competing hard in the dive industry, but we are not growing, It’s time to make a shift.”

You can visit Scubanomics here.

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