Friday, September 24, 2021

PADI Sold (again) For $700m


PADI, the world’s largest diver certification agency, has been sold to a group of wealthy families and investors for $700m USD according to the Wall Street Journal.

PADI was bought in 2015 by private equity firm Providence Equity from another private-equity firm Lincolnshire Management.  Since then Providence has helped PADI expand in China and upgrade its e-commerce system.

According to Dow Jones the longer term future of PADI under new ownership might look brighter:

“PADI’s new ownership reflects a shift in the investing landscape. Its buyers included so-called family offices, which manage the fortunes of the wealthy. These organizations have long invested with private-equity funds, but they’re increasingly cutting out the money managers and doing their own private-equity-style deals. By doing so, investors avoid paying private-equity firms fees for managing buyouts and have greater flexibility to hold businesses for many years.”

PADI recently celebrated issuing their 25th million certification and have moved heavily into the Freediving market.

PADI Sold (again) For $700m 3
Stephan Whelan
Stephan is the Founder of His passion for the underwater world started at 8 years old with a try-dive in a hotel pool on holiday that soon formulated into a lifelong love affair with the oceans. In 1996 he set up and has grown the site to be the most popular diving website and community in the world.