Champion Freediver Guillaume Nery, his life partner Julie Gautier and clothing designer Bastien Soleil have teamed up to launch a line of sustainably-made beach apparel called BLUENERY.

According to the company:

“BLUENERY is much more than a clothing brand based on the fame of its creators or playing the eco-responsibility card as a selling point. It is the standard of a community, a state of mind, a universal necessity which has become a priority.”

Bringing T-shirts, hoodies and beanies designed for men and women that are designed to last, with the lowest possible negative impact on the environment, is not just a choice for BLUENERY but also a logical reasoning that responds to current needs.

Using organic materials like organic cotton and recycled polyester as well as and dyes without azo products, the company engages short-circuits both in the manufacturing and in the distribution phase, and has obtained GOTS certification at all levels of production.

Prices range from 35 Euros (~US$39) to 90 Euros (~$101). For more info, go to bluenery.com or follow them on Instagram at @blueneryofficial.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.