PADI and Reef-World have teamed up to promote sustainable diving and tourism by supporting the Green Fins Initiative.
The initiative is an international standard for dive and snorkel operators and was set up in partnership between Reef-World and the UN Environment Programme.
The partnership between PADI and Reef-World aims to:
- Deliver on PADI’s Pillars of Change philosophy, by raising awareness about marine protection throughout the dive and snorkel industry.
- Promoting the Green Fins initiative, by encouraging PADI dive centers to adopt the Green Fins Code of Conduct.
- Working together to develop and spread the ideas behind the Green Fins initiative and provide greater support for ease of implementation and adoption.
- Encouraging dive tourism that is sustainable and promote coral reef protection via the development and creation of online content.
Commenting on the new partnership, PADI President and CEO Drew Richardson stated:
“Saving coral reefs as a source of livelihoods and as a business asset requires collaboration between industry, civil society and governments. This partnership is set to raise the sustainability bar of the diving industry and will help establish environmentally friendly diving as the global norm.”
JJ Harvey from Reef-World stated:
“Reef-World is working in partnership with UN Environment on the front lines alongside business, government and the public to be the driving force for making sustainable diving and snorkeling the social norm globally. Our ultimate goal is to reduce local threats to coral reefs, allowing them to be more resilient to global impacts such as climate change. We’re thrilled to work with PADI, alongside other dive industry leaders, who can engage divers and diving businesses worldwide, helping us to scale solutions with the urgency that is required.”
You can find out more about the Green Fins Initiative here.
